About / The Founder

AboutVictory Licensing

Yudi Tukiaty — Founder & CEO

Tokusatsu creator, producer, publisher, and lifelong pop-culture builder. Yudi has spent two decades turning fandom into industry. A co-founder of Victory Toys — from founding Indonesia's earliest anime and gaming portals to producing original tokusatsu, publishing webtoons, and building communities across the toy, card, and licensing companies that carry beloved IP across Indonesia.

Production · Games · Toys · Cards · Media · Retail · Community

@mechashock on Instagram

Founder & CEO Yudi Tukiaty — Founder & CEO of Victory Licensing

Builder of Universes

Seven arenas, one throughline: take what fans love and build it into something real.

Producer / Creator

A

Bardion

Producer / Creator

Original tokusatsu series.

Bardion: Director's Cut

Producer / Creator

Cinematic release.

Haruka Ronin

Producer / Creator

Chapters 1–6 · Webtoon + physical release.

Toys

C

Victory Toys

Co-Founder + CMO

Victory Licensing

Founder + CEO

Media & Pop Culture

E

Popshck

Founder

Pop-culture media reaching 1,000,000+ visits.

Gameindo.com

Founder

Animeindo.com

Founder

NEOKG.com

Founder

Grew into one of the biggest of its era before sunsetting.

Videogames

B

AGNI: Village of Calamity

Executive Producer

Indonesian horror videogame.

Trading Cards

D

Victory Card

Co-Founder

OCX

Strategic Advisor

Retail

F

Arcafe Jujutsu Kaisen

Investor / Owner

Licensed anime collab café.

Arcafe Shinchan Cafe

Investor / Owner

Licensed anime collab café.

Communities

G

ThreeZero Indonesia Group

Founder

Komunitas Indolego

Founder

Sega Fansclub Indonesia

Founder

@segafanclub

Capcom Fanclub Indonesia

Founder

@capcomfanclub

Johnson Leonardi

Brand Growth Architect — creator economy and paid media, from strategy through execution.

Brand Growth Architect Johnson Leonardi — Brand Growth Architect, Founder of Storytellers ID

Top Skills

Creative Marketing Media Buying SEO

Education

MBA, Strategic Management

Universitas Prasetiya Mulya · 2023–2025

B.S. Marketing Management

Biola University, Crowell School of Business · 2012–2016

Languages

Indonesian (native) · English (professional) · Chinese (elementary)

Founder, Storytellers ID — Jakarta

Brand strategist and growth partner with over a decade across media, F&B, retail, and tech. Johnson blends storytelling, data, and execution into campaigns that don't just look good — they perform. At Storytellers he leads end-to-end work: brand building, creative production, performance marketing, influencer programs, and management consulting.

Winner — Asia Business Case 2024

Storytellers ID

Founder · 2024–Now

Spearheads brand growth through story-driven marketing, performance advertising, and integrated campaign execution for F&B, retail, lifestyle, and emerging tech brands.

360° Campaign Strategy Meta / TikTok / Google Ads Creator Programs Brand Positioning

PricewaterhouseCoopers (PwC)

2023
Senior Associate

At PwC Indonesia, advised consumer, retail, and media clients on brand partnership strategy, licensing structures, and market-entry collaborations — evaluating commercial terms and go-to-market plans for cross-border brand and IP deals.

IDN Media

2024
Business Manager

Indonesia's leading Millennial and Gen Z media platform — 80M+ monthly active users.

Bisnis Indonesia Group

2021–2023
Product & Monetization Manager 350%–11,000% product growth in 6 months

Owned vision, roadmap, and revenue models across Bisnis.com, Bisnisindonesia.id, Hypeabis.id, Dataindonesia.id, Context.id, and BisnisTV — reporting product strategy directly to the President Director.

Jet Commerce

2020–2021
Creative Strategy Manager

Wrote campaign briefs and toolkits that kept internal and external creative partners aligned on language, visuals, and tone — grounded in consumer insight.

UnionSPACE

2018–2020
Head of Strategic Partnership

Built the partnership strategy and pipeline, negotiated commercial terms, and led a small team against revenue targets.

Earlier Ravenry — Research Analyst Yume Yumiko — Marketing Director SPJA — Assistant Manager

Frequently Asked Questions

Quick answers about Victory Licensing's founder and leadership team.

Who founded Victory Licensing?

Victory Licensing was founded by Yudi Tukiaty, a tokusatsu producer and pop-culture entrepreneur who also co-founded Victory Toys and Popshck. He serves as Founder & CEO of Victory Licensing.

Who is Yudi Tukiaty?

Yudi Tukiaty is the Founder & CEO of Victory Licensing and a two-decade veteran of Indonesia's pop-culture industry — producing original tokusatsu series, publishing webtoons, and building anime, gaming, toy, and trading card businesses including Victory Toys, Popshck, Gameindo.com, and Animeindo.com.

What companies has Yudi Tukiaty founded or co-founded?

Yudi Tukiaty has founded or co-founded Victory Toys, Victory Licensing, Popshck, Gameindo.com, Animeindo.com, NEOKG.com, Victory Card, ThreeZero Indonesia Group, Komunitas Indolego, Sega Fansclub Indonesia, and Capcom Fanclub Indonesia, among other ventures spanning production, gaming, toys, media, and community-building.

Who is Johnson Leonardi?

Johnson Leonardi is a brand strategist and growth partner working with Victory Licensing, and the Founder of Storytellers ID. He has over a decade of experience across media, F&B, retail, and tech, including leadership roles at IDN Media, Bisnis Indonesia Group, and Jet Commerce. Reach the team at admin@victorylicensing.com.

Let's build the next victory.

From IP licensing to full productions — bring your brand, character, or franchise to Indonesia's pop-culture market.

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