Yudi Tukiaty
Founder · Victory Licensing, Victory Toys, Gameindo
25 years in Indonesian gaming and pop-culture media; led the group's first Toei Company Japan license (Voltes V, 2019). Full profile.
Licensing agency · JakartaLast updated:
Japanese IP Licensing
for Indonesia
Victory Licensing connects Japanese anime, tokusatsu, super-robot, game and character IP with Indonesian brands — representing licensors, managing approvals (監修), and delivering collaborations, merchandise and pop-ups from Jakarta.
Key facts
Victory Licensing, at a glance
Dated, verifiable facts about Victory Licensing's Japanese IP work in Indonesia.
- Gameindo, the group's gaming media brand, has published since 2001 (Instagram @gameindocom, about 57,000 followers, 2026).
- Victory Toys was founded in Jakarta in 2013.
- Since 2019, Victory has held a Voltes V license with Toei Company Japan.
- In 2021 the Voltes V premium statue (USD 1,600 retail, 100 units) sold out.
- Victory Licensing (PT Robot Karya Impian) was established in 2025 as the group's licensing agency.
- By 2026 Victory Licensing had publicly delivered five Japanese IPs (Voltes V, Kamen Rider, Jujutsu Kaisen, Initial D, Crayon Shin-chan) and is a Medialink partner for Southeast Asia.
01 · Definition
What is Japanese IP licensing?
Japanese IP licensing is the grant of rights by a Japanese rights holder — an anime committee, studio, publisher or toy company — to a company in another market to use characters, titles and artwork on products, services or events, in exchange for a minimum guarantee and royalties, under the licensor's design approval.
Most Japanese IP is owned by a production committee (製作委員会) of several companies, with one member — or an appointed master licensee such as Medialink — handling overseas rights. An Indonesian brand rarely contacts the committee directly; it works through a local agent or sub-agent with existing relationships and Japanese-language capability.
Victory Licensing operates as that agent in Indonesia: representing licensors, sourcing brand partners, structuring the license and running approval rounds. Tokusatsu — Toei Company Japan's Kamen Rider, Voltes V, Space Sheriff Gavan Infinity and Omegahorn — is covered in depth on Tokusatsu licensing in Indonesia.
02 · Market
Why Indonesia for Japanese IP
Indonesia is Southeast Asia's largest consumer market for Japanese IP: about 284 million people with a median age around 31, and a 1990s generation raised on Japanese TV. Figures below are reproduced in the table with source and year.
~284M
Population of Indonesia
BPS, mid-2025 estimate
~31
Median age, years
UN World Population Prospects, 2025
| Indicator | Value | Source · year |
|---|---|---|
| Population | ~284 million people | BPS (Statistics Indonesia), mid-2025 estimate |
| Median age | ~31 years | UN World Population Prospects, 2025 |
03 · Categories
Japanese IP categories available in Indonesia
Victory Licensing works across five Japanese IP categories in Indonesia — tokusatsu, anime, super robot, games and characters — each with its own licensor landscape, approval culture and best-fit product categories. Tokusatsu has a dedicated guide on this site.
- 特撮
Tokusatsu
Kamen Rider, Voltes V, Space Sheriff Gavan Infinity and Omegahorn via Toei Company Japan. Full guide available.Tokusatsu guide ▸ - アニメ
Anime
Committee-owned titles via master licensees such as Medialink. Jujutsu Kaisen delivered. - スーパーロボット
Super Robot
Voltes V and the 1970s–80s mecha canon; strongest in premium collectibles. - ゲーム
Games
Game and e-sports IP collaborations, supported by Gameindo media reach. - キャラクター
Characters
Family and lifestyle characters such as Crayon Shin-chan; F&B and retail fit.
04 · Portfolio
Japanese IPs Victory Licensing has worked with
Victory Licensing has delivered licensed projects in Indonesia for five Japanese IPs that are public on its homepage: Voltes V and Kamen Rider (Toei Company Japan), Jujutsu Kaisen (with Medialink), Initial D and Crayon Shin-chan. Each entry below names the project type and, where applicable, the licensor.
Voltes V
超電磁マシーン ボルテスV
Premium statue, sold out 2021; Voltes V × Cosmonauts streetwear.
Toei Company Japan ▸
© 2026 Ishimori Pro · Toei
© Gege Akutami/Shueisha, JUJUTSU KAISEN ProjectJujutsu Kaisen
呪術廻戦
Themed café in Jakarta, with Victory Licensing as investor in Arcafe.
Via Medialink
Initial D
頭文字D
Collectibles and gaming peripherals via Medialink.
Via Medialink
©U/F·S·A·ACrayon Shin-chan
クレヨンしんちゃん
Themed café in Jakarta, with Victory Licensing as investor in Arcafe.
05 · More catalogue
More Japanese IP available to license
Beyond the projects above, Victory Licensing holds licensing access to catalogues from Japanese licensors including Bandai Namco Filmworks, Tatsunoko, SEGA, Capcom, Kadokawa and Aniplex. Title availability and terms are confirmed per request, and key art is shown only when licensor-approved.
- Aniplex
Demon Slayer: Kimetsu no Yaiba
The Infinity Castle films are rolling out from 2025.
Available on request
- SEGA · Atlus
Persona
30th anniversary in 2026. A Persona pop-up store is in preparation.
Pop-up in preparation
- Aniplex
Solo Leveling
Licensed gaming peripherals with Fantech are in development and not yet on sale.
In development
- Bandai Namco Filmworks
Cowboy Bebop
The film turns 25 in 2026, a strong fit for apparel collaborations.
Available on request
- Capcom
Monster Hunter
Capcom's flagship series, with Monster Hunter Wilds released in 2025.
Available on request
- Capcom
Street Fighter
Turns 40 in 2027, with a history of streetwear and sneaker collaborations.
Available on request
06 · Services
Japanese IP licensing services in Indonesia
Victory Licensing provides six services for Japanese IP in Indonesia: licensing representation, brand collaboration, approval (監修) management, product design, merchandising and distribution, and pop-ups and events. Services can be taken individually or as an end-to-end programme from enquiry to launch.
- 01
Licensing representation
Agent or sub-agent for Japanese licensors in Indonesia; partner sourcing, deal structure, royalty reporting.
- 02
Brand collaboration
Matching Indonesian brands with the right IP and category; proposal decks in Japanese.
- 03
Approval (監修) management
Kanshuu rounds run by an in-house Japanese translator and IP-literate designer.
- 04
Product design
Concept to production artwork within licensor style guides.
- 05
Merchandising & distribution
Victory Toys retail and distribution network for collectibles and goods.
- 06
Pop-ups & events
Licensed activations at Indonesia Comic Con, IGX, Comifuro and retail pop-ups.
07 · For licensors · ライセンサー向け
For Japanese licensors entering Indonesia
Japanese licensors use Victory Licensing as their Indonesian agent to vet brand partners, run kanshuu, control production quality and report royalties, with a Japanese-speaking team in Jakarta and a track record with Toei Company Japan since 2019 and Medialink across Southeast Asia.
Victory Licensing represents Japanese rights holders in Indonesia as agent or sub-agent, with a Japanese-speaking team in Jakarta and license experience with Toei Company Japan since 2019.
Victory Licensingは、ジャカルタに日本語対応チームを置き、2019年より東映株式会社様とのライセンス実績を重ねてまいりました。インドネシア市場におけるエージェントまたはサブエージェントとして、日本の権利者様をご支援いたします。
Brand partners are vetted for category fit, production capability and brand safety before any proposal reaches the licensor; approvals follow the licensor's style guide and kanshuu process.
ブランドパートナーは、カテゴリー適合性・生産体制・ブランドセーフティの観点から事前に審査したうえでご提案いたします。監修はスタイルガイドに沿って進行し、権利者様のご負担を最小限に抑えます。
Victory Licensing controls production quality through sampling and label control, and reports sales for royalty accounting on the licensor's schedule.
サンプル確認や証紙管理を通じて品質を管理し、ロイヤリティ精算に必要な販売実績は権利者様のスケジュールに合わせてご報告いたします。まずはインドネシア市場資料をご請求ください。
08 · For brands
How Indonesian brands license Japanese IP
Indonesian brands license Japanese IP through Victory Licensing in seven steps — enquiry and brand fit, proposal, license agreement (minimum guarantee plus royalty), design under 監修, approval rounds, production and QA, launch.
- 01
Enquiry & brand fit
Category, audience and timing assessed against the IP.
- 02
Proposal to licensor
Victory prepares the pitch deck in Japanese.
- 03
License agreement
Minimum guarantee plus royalty; term and territory.
- 04
Design under 監修
Concepts developed under licensor supervision.
- 05
Approval rounds
Typically 1–2 rounds via Victory; about 10 business days each.
- 06
Production & QA
Sampling, label control, factory QA.
- 07
Launch & activation
Media via Gameindo, events, pop-ups and retail.
09 · Case studies
Eight Japanese IP collaborations across categories
Victory Licensing's public case studies span collectibles, apparel, gaming peripherals and F&B — from a Toei-licensed Voltes V statue to a Jujutsu Kaisen arcade café with Medialink. The grid groups them by product category to show cross-category capability; details are on the homepage.
- Collectibles
Voltes V premium statue
Toei license; USD 1,600 retail; sold out 2021.
ApparelKamen Rider × Cosmonauts
5-SKU streetwear capsule, sold out on release day.
TechKamen Rider × Fantech
Keyboards, mousepads, bags, speakers — 2026.
F&BJujutsu Kaisen × Medialink
Themed café in Jakarta, with Victory Licensing as investor in Arcafe.
- Collectibles
Initial D collaboration
Collectibles and gaming peripherals, with Medialink.
F&BCrayon Shin-chan café
Themed café in Jakarta; Victory Licensing invested in Arcafe.
CollaborationVoltes V: Legacy × Bandits of Batavia
A collaboration initiated by Victory Licensing: Voltes V: Legacy crossover artwork with Popshck's Bandits of Batavia.
ApparelVoltes V × Cosmonauts
Voltes V-themed streetwear collection under the Toei license, with Cosmonauts.
10 · Team
The people behind Victory Licensing
Victory Licensing is led by founder Yudi Tukiaty, a Toei Company Japan licensee since 2019 and founder of Victory Toys (2013) and Gameindo (2001), and works with Brand Growth Architect Johnson Leonardi. The Jakarta team includes an in-house Japanese translator fluent in kanshuu terminology, an IP-literate product designer and an IP strategist.
Johnson Leonardi
Brand Growth Architect · Founder, Storytellers ID
Brand strategist and growth partner with over a decade across media, F&B, retail and tech; winner, Asia Business Case 2024. Full profile.
Licensors and partners · logos shown with written permission only
11 · FAQ
Japanese IP licensing questions
Answers from Victory Licensing on working with Japanese IP holders in Indonesia: agents, minimum guarantees, kanshuu, timelines and regulatory requirements such as BPOM and halal certification for F&B. Each answer is 40–80 words and marked up as an FAQPage.
Do I need a licensing agent to work with Japanese IP holders in Indonesia?
In practice, yes. Most Japanese IP is owned by production committees that only deal through appointed master licensees or local agents. Victory Licensing holds those relationships, prepares proposals in Japanese and manages approvals, so an Indonesian brand's enquiry reaches the right rights holder in a form that can be approved.
What is a minimum guarantee?
A minimum guarantee (MG) is the royalty amount a licensee commits to pay regardless of sales, usually paid in advance and recouped against royalties earned. Japanese licensors set the MG based on category, term, territory and forecast; Victory Licensing structures and negotiates it on the brand's behalf.
What is kanshuu (監修)?
Kanshuu is the licensor's supervision and approval of every design, artwork, product sample and marketing asset. Each submission is reviewed against the IP's style guide and returned with comments. Victory Licensing's in-house translator and IP-literate designer prepare submissions so projects typically clear in 1–2 rounds (Victory Licensing, 2026).
Which Japanese IPs are available in Indonesia?
Availability depends on category and timing. Victory Licensing has publicly delivered projects for Voltes V, Kamen Rider, Jujutsu Kaisen, Initial D and Crayon Shin-chan, and holds licensing access to catalogues from licensors including Bandai Namco Filmworks, Tatsunoko, SEGA, Capcom, Kadokawa and Aniplex, with title availability confirmed per request. Category exclusivity is confirmed with the rights holder at enquiry stage.
How do Japanese companies bring their IP to Indonesia?
Japanese licensors appoint a local agent or sub-agent such as Victory Licensing, which sources brand partners, runs kanshuu, controls production quality and reports royalties. Victory Licensing provides an Indonesia market brief in Japanese and English, and a Jakarta team that works directly with the licensor's overseas department.
How long from enquiry to launch?
A typical Japanese IP collaboration in Indonesia takes four to eight months from first enquiry to launch: two to six weeks for proposal and agreement, six to ten weeks for design and approvals, then production lead time. Timelines vary by licensor and category (Victory Licensing, 2026).
Do licensed F&B products need BPOM and halal certification?
Yes. Licensed food and beverage products sold in Indonesia require BPOM registration, and under Law 33/2014 most F&B must carry halal certification from BPJPH. These sit with the Indonesian producer; Victory Licensing coordinates timing so packaging approvals from the Japanese licensor and regulatory labels are handled together.
Bring Japanese IP to Indonesia
Brands: name the IP and category you have in mind. Licensors: ask for the Indonesia market brief, in English or Japanese. Replies within two business days.
WhatsApp +62 815-1575-7997